Lesson 1 – Section 2 – Conveying increased guest importance and appreciation
For you to feel important, you need to make the guest feel important. A long time ago, Dale Carnegie* taught us how to win friends and influence people.
If you argue or even correct the guest about a misperception, do you think they will feel important? Probably not. If your smile is artificial (assuming you do at least smile) or your guest’s appreciation is not sincere, do you think they will feel important? Its doubtful! If you are uninterested in what type of wine or food they usually like, do you think they will feel important? Unlikely!
Do customers who are made to feel important buy more? Definitely so.